Being in charge of a digital marketing team means that, yes, we <3 analytics, and yes, we check them on a very frequent basis. But every now and then something clicks in your head about analytics.
Your stats are real people.
When we build websites or do digital things for our ministries, it’s very easy to get caught up in sheer numbers.
- How many people came?
- What were their browsers so I know what I have to code to?
- Are we getting enough traffic to justify my paycheck?
But, in truth, as a ministry, we can go deeper.