In this Open Access video, Dale McKleskey talks about the importance of choosing the right title for a product, and some of the processes that we go through to do so.  Dale not only hits on the Open Access project's study, Going Beyond, but also some of LifeWay's past studies by Beth Moore. [kyte.tv appKey=MarbachViewerEmbedded&embedId=47244421&uri=channels/30228/156826]