Beth Moore's Esther Featured on iTunes Main Page
I'll be honest... I'm a bit giddy about this. Notice anything special about the "New Releases" tab in iTunes this week?
Esther on iTunes New Releases
Esther, by Beth Moore, is sitting there with Nickelback, Beyonce, David Cook and, with quite the juxtaposition, Ani DiFranco. This is the first time anything LifeWay has put onto iTunes has gotten featured, and I'm pretty excited about it.
I remember when we first started uploading things to iTunes (back in 2006) how excited I was to even be able to just be able to install the iTunes Producer app. And, while I knew that 4 Cool Carols 4 Cool Ways (LifeWay's first iTunes album) wasn't about to set the world on fire, I knew that we were heading down a path to be able to have a voice in the world of digital media. While many Christian publishers have gotten to the front page of iTunes many times before much earlier... I feel a lot of validation in my work the past few years to see us finally there.
It's quite the month of milestones for me in regards to the digital downloads here at LifeWay; the simultaneous release of Beth Moore's Esther as a print product and digital download (on both iTunes and LifeWay.com), hitting over 1000 digital products available on LifeWay.com, and the first ever HD content released from LifeWay being a digital download.
I'm honored to have been a part of these milestones at LifeWay and having been a part of helping create and distribute truly life-changing resources to the digital sector of today's culture. It's a great feeling to close out the year and know that a good work has been done.
Esther on iTunes New ReleasesEsther, by Beth Moore, is sitting there with Nickelback, Beyonce, David Cook and, with quite the juxtaposition, Ani DiFranco. This is the first time anything LifeWay has put onto iTunes has gotten featured, and I'm pretty excited about it.
I remember when we first started uploading things to iTunes (back in 2006) how excited I was to even be able to just be able to install the iTunes Producer app. And, while I knew that 4 Cool Carols 4 Cool Ways (LifeWay's first iTunes album) wasn't about to set the world on fire, I knew that we were heading down a path to be able to have a voice in the world of digital media. While many Christian publishers have gotten to the front page of iTunes many times before much earlier... I feel a lot of validation in my work the past few years to see us finally there.
It's quite the month of milestones for me in regards to the digital downloads here at LifeWay; the simultaneous release of Beth Moore's Esther as a print product and digital download (on both iTunes and LifeWay.com), hitting over 1000 digital products available on LifeWay.com, and the first ever HD content released from LifeWay being a digital download.
I'm honored to have been a part of these milestones at LifeWay and having been a part of helping create and distribute truly life-changing resources to the digital sector of today's culture. It's a great feeling to close out the year and know that a good work has been done.