Beth Moore's Esther Featured on iTunes Main Page

I'll be honest... I'm a bit giddy about this. Notice anything special about the "New Releases" tab in iTunes this week?

Esther on iTunes New Releases Esther, by Beth Moore, is sitting there with Nickelback, Beyonce, David Cook and, with quite the juxtaposition, Ani DiFranco. This is the first time anything LifeWay has put onto iTunes has gotten featured, and I'm pretty excited about it. I remember when we first started uploading things to iTunes (back in 2006) how excited I was to even be able to just be able to install the iTunes Producer app. And, while I knew that 4 Cool Carols 4 Cool Ways (LifeWay's first iTunes album) wasn't about to set the world on fire, I knew that we were heading down a path to be able to have a voice in the world of digital media. While many Christian publishers have gotten to the front page of iTunes many times before much earlier... I feel a lot of validation in my work the past few years to see us finally there. It's quite the month of milestones for me in regards to the digital downloads here at LifeWay; the simultaneous release of Beth Moore's Esther as a print product and digital download (on both iTunes and LifeWay.com), hitting over 1000 digital products available on LifeWay.com, and the first ever HD content released from LifeWay being a digital download. I'm honored to have been a part of these milestones at LifeWay and having been a part of helping create and distribute truly life-changing resources to the digital sector of today's culture. It's a great feeling to close out the year and know that a good work has been done.

LifeWay Downloads, beth moore, life of linneAaron LinneNovember 18, 2008esther, itunes Comments

Congratulations to Addison Road

When I was working for Fuge, I used to go around to all the major camp sites and help set up the lighting and sound at each location. It was during one of these trips that I got to meet a simply great band, Addison Road. Their music was unique, Jenny had a great voice, and they were genuinely caring people, living a great balance of life, rock & roll, and ministry. I still remember smiling at the young love so unashamedly shown between Jenny and her husband, Ryan. A few months later I got to work on the youth VBS project for LifeWay. It was on a shoestring budget, but they wanted to do something cool and high-quality. I was able to connect with a few of my musician friends and we ended up putting together what was basically an indie Christian CD that was included in every member book for the students that year. One of the five groups that agreed to be a part of the project was, of course, Addison Road. Back then I knew they were on the brink of being break out stars.This week, Addison Road is the featured iTunes giveaway. All the millions of people who hit the iTunes Store this week will get a chance to download their new single, All That Matters, for free. Make sure you jump in there and download it as well; I promise you, they're an awesome band. And, as a throwback, here's the video that Jeff Lyons shot for the VBS disc with the band.

life of linne, musicAaron LinneFebruary 12, 2008addison road, itunesComment