example of a new media culture

just when I think we're going in the right direction and making breakthroughs... i find an example of a new media culture that defies all sense of progress I have.

Zappos.com gets it. I mean, really gets it. Why/how? Their employees are all pretty much given the freedom to love their job and talk about it. Since many of their employees are young adults, this kind of stuff in simply inherent in their work/life style.

Stumbling around YouTube brought up a bunch of zappos-related users:

insidezappos, zappos, zapposlv...

i mean... this video right here shows the genius of their new media marketing scheme:

[youtube = http://www.youtube.com/watch?v=HmPqYrUJy4w]

Why is this so genius? It has nothing at all to do with the products they sell, it doesn't direct you to their website, it does NOTHING traditional. But what it does do is give you a sense of a great work environment with characters for employees. Which means they're going to get the best creative talent, and their mundane tasks will be done by people who love that kind of work environment. Who loves that kind of environment? Young adults.

I couldn't imagine the ease of working in a new media culture that comes naturally, instead of trying to lead the development of one...

You can check out the place they aggregate all this content at their blog, here.