In the last video about KNOWN, I got to talk with Scott and Jeff about the general student strategy for KNOWN. This time I got to sit down with Rick Prall - the editor - and Mike Wakefield - the product manager. Rick and Mike did a great job of introducing me not only to the KNOWN product, but all of the history, research, and testing that went into the product.
This was my own personal first look at the KNOWN materials and I think you'll hear in my reactions how impressed I am with it. The student team has made some great choices and have developed a truly creative piece that fits with student culture that's out there right now. It really is unlike anything LifeWay has done before and anything else I'm seeing in the student realm.
What I love about the KNOWN team is that they aren't afraid to take risks. It's a small thing, but even moving away from a quarterly student book to a monthly one is a huge change for us. And once you open the book, it's appearant that these guys really nailed it on what a student learner piece should look like.
[vimeo 1233040]
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I'll be honest; the point of this interview, from my end, was to promote the upcoming KNOWN resource coming from the student department here at LifeWay. But these guys - even though they're in charge of that launch - didn't care about getting that message out. They wanted to get the message of what they are passionate about (student ministry strategy) out. And so, that's what we talked about.
This was also a learning experience as an interviewer, because I was determined to get at least a mention of the product in at the end, and tried to force a segue and, being the honest guy he is, Jeff called me out on it. He knew what I was doing and was trying to get at, but he did not like the implications of my segue, so he argued about what I had actually said.
It was awesome to interview two people with so much knowledge in their field, and the evident passion they have for equipping the local church with the best possible knowledge, strategies and resources for understanding youth today. This is a must-watch if you are involved in youth ministry.
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