in a meeting for a new project at LifeWay yesterday, we discussed the idea of using twitter during the project experience.  at first, the team thought I was joking.  they laughed about how twitter is just for people to do constant life-updates, like "i'm going to the bathroom now."  there's a distinct seperation between those who have not used twitter, those who use twitter, and those who embrace twitter. twitter has become an asynchronous, world-wide chat room. i remember when i was younger logging into AOL chat rooms and trying to find neat people to talk with.  it was a desperate attempt at entertainment and hopes of new friendships... but it was all with random strangers and now lating ties. with twitter I'm able to, instead, engage in conversation with people I know whether they are online at that time or not.  and any of my friends get to see what i'm talking about and chime in too.  and - here's the kicker... I get to see the conversations and thoughts (and maybe even talk to) people that I have no business talking to.  as work and life continue to become more social and networked, things like twitter allows us to peek into the lives of people/topics/politics/companies that we want to be associated with. twitter turns our sphere of influence into an open hall for the world to hear and for us to hear others.  one giant conversation piece. i believe that work is becoming more and more intertwined with entertainment, with our social lives, our identities, and our dreams.  how many times have you heard "i'd love to work at..." or seen pictures or cool offices or thought about how to improve your own work place? I know that there are many people who would love to work for LifeWay, and I am blessed to be a part of the talent that's employed there.  I know our competitors would love to know how we work.  I know there are people who will do everything they can to find out what our VBS themes are going to be early so they can be the one to break the news.  I know that people want all the details about the next Beth Moore or Priscilla Schrier study and will follow any blog (or twitter account) that might drop some hint about it. And that's a good thing.  It means that people are finding people, places, jobs and products to get passionate about.  It means that we don't have to accept the spoon-fed media of network television and ClearChannel music.  it means there are people out there talking about the alternatives... and that people are listening. and this new/secret project I'm working on at LifeWay that will (tenatively) launch at the very end of this month? we're going to use twitter. UPDATE: my personal twitter account is here.