THIS is how you do New Media to promote Mass Media

There are people whose skills in storytelling and production are just so far-and-above the norm that it is inevitable that, given enough time and the proper resources, they will succeed. I first met Nathan Novero in 2001.  He was one of the most highly-esteemed video producers to have worked for LifeWay's Centrifuge camps.  It was my first year as a video producer and he was also on my team - as the pastor. Novero is a communicator and story teller of a wholly different calibur.  His skills are in the details, his work ethic and the way he almost abuses himself to make sure he's looked at the story and message from every angle.  And now, he's decided that he will get his dream movie made. If you're interested at all in how to use new media to promote a project, what Nathan's doing could very easily turn into a text-book example in the future. Check out his youTube diary here.
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New Media for Ministries: Interactive Metafiction

One of the best examples of things that are distinctly "new media" is interactive metaficition. Traditionally, metafiction would be a story that is aware of itself being a story; self-referential, if you would. Interactive metafiction takes that a few steps further where the reader/viewer/engager can interact with the characters and influence the actual story. [kyte.tv appKey=MarbachViewerEmbedded&uri=channels/30223/132712&embedId=20374448] It's hard to apply this concept to ministry, because we seem to often take a very serious tone to our evangelism and seek truth more so than crafting a story. Perhaps there are opportunities for the church to develop new parables and ways to engage a more creative mind instead of always focusing on the establishing our spiritual truths as entirely literal.
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What is New Media?

I was recently asked by a respected peer a very open ended question: "What is New Media?" It's a hard question to nail down, because there are so many possible answers. The definition of "New Media" is a hard one to come by because of the continual change of its use, new technologies, and marketing speak. So here I was, on the spot, known as an expert in the field to the people at the table; how do you define new media to someone who purposefully does not have a home computer? After some thought, I defined it something like this: "New Media is broadly-accessible content that is intended to receive a response from the person who engages it." cont'd
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