Macromarketing vs Micromarketing

It's an ugly word that's surrounded by controversy into today's hyper-transparency culture: marketing.  But is there a difference between macromarketing with one consistent message, and micromarketing and targeting the real needs and interests of individuals?  Is there a place for marketing ideas in the Church?  And, if so, what are the macro and micro messages we are sending? [kyte.tv appKey=MarbachViewerEmbedded&embedId=32464978&uri=channels/30223/149163]
Read More

New Media for Ministries: Creative Commons

[kyte.tv appKey=MarbachViewerEmbedded&embedId=20371254&uri=channels/30223/142741] Creative Commons allows content creators to easily give permissions (and restrictions) on their content, while maintaining the actual ownership.  When properly used, Creative Commons licesnsed materials allow for free sharing, creation, and manipulation of original and repurposed content.
Read More

New Media for Ministries: Interactive Metafiction

One of the best examples of things that are distinctly "new media" is interactive metaficition. Traditionally, metafiction would be a story that is aware of itself being a story; self-referential, if you would. Interactive metafiction takes that a few steps further where the reader/viewer/engager can interact with the characters and influence the actual story. [kyte.tv appKey=MarbachViewerEmbedded&uri=channels/30223/132712&embedId=20374448] It's hard to apply this concept to ministry, because we seem to often take a very serious tone to our evangelism and seek truth more so than crafting a story. Perhaps there are opportunities for the church to develop new parables and ways to engage a more creative mind instead of always focusing on the establishing our spiritual truths as entirely literal.
Read More

New Media for Ministries: 101 - What is New Media?

This video is as simple as I could break it down: new media is about the intent to interact. I do some basic defining and examples in this video. Nothing too out there, just an opening conversation. Basically, I filmed thise because I ran into several people who were asking the same thing: what is new media? Does it have a place in ministry? This is my first attempt to answer that, on the most basic level. If I get the chance (after vacation), I'll probably do several more of these, brainstorming on how ARGs, creative commons, and other less obvious new media stuffs. [kyte.tv appKey=MarbachViewerEmbedded&uri=channels/30223/127403&embedId=10131020]
Read More