Macromarketing vs Micromarketing

It's an ugly word that's surrounded by controversy into today's hyper-transparency culture: marketing.  But is there a difference between macromarketing with one consistent message, and micromarketing and targeting the real needs and interests of individuals?  Is there a place for marketing ideas in the Church?  And, if so, what are the macro and micro messages we are sending? [kyte.tv appKey=MarbachViewerEmbedded&embedId=32464978&uri=channels/30223/149163]
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