A while back I had a post about an article I was writing for Neue Quarterly.
Today I'm proud to say that the premiere issue of Neue Quarterly is available for reading online, from the Neue website. Click into the magazine image on the page, or click here to get into it directly.
My article is on page 46. I'm pretty proud of the work (even though they cut out quite a bit... I definately over-wrote and did a bit too much philosophizing in the original, uncut version) - let me know what you think!
(And a special thanks for Cynthia Ware letting me know that Tall Skinny Kiwi had posted about it... I didn't even know it was online yet! I got scooped on my own article!)
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That's right... I now have an official LifeWay Digital Media Blog.
This is quite exciting for me, as the best outlet we've had for getting the news out about LifeWay's digital releases (which are near and dear to my heart since... well... it's what I do). I think this is going to be a great place to explore not just our releases, but how churches can connect digitally.
One of the primary directives of our division here at LifeWay is to support our churches. I'm going be keeping that in mind as I write the new blog. As such, most of what I write over there will be aimed in that direction. I may cross post, link to, or just inform on this blog about updates over there... unsure yet to how to handle it. My digital identity is spread across several blogs and sites now...
Anyhow, check out the new blog here!
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This week we were able to release three products I've been working on for our digital download products! I'm excited about the progress we're making with get products out and released. We're beginning to establish quite a number of products in various age groups for various uses including individual study, group use, and piece to help with sermons or worship. I continue to be amazed at the support that the leaders here at LifeWay are giving to the downloadable products.
Can We Talk
Priscilla Shirer leads the "Can We Talk" Bible Study through seven sessions In this study, you will respond to a variety of biblical passages, prompted by thought-provoking questions, and develop a Christ-focused view on important issues and experience a closer walk with their Creator. Priscilla uses a unique, four-step teaching method to truly engage the Bible in her own way to pull you in deeper.
The downloadables are offered as both an individual use, personal file size and a standard definition file for use within a small group.
You can purchase the videos here.
Men Are Like Waffles, Women Are Like Spaghetti
I first heard about this study from my wife, who absolutely loved the concept. The title says it all, as Bill and Pam explore the differences between men and women. The Farrels want to be able to help spouses understand how men and women think differently and deal with life and emotions differently. The study is a great series that can help a couple truly better understand one another and I'm honestly excited that we're being able to make it available for download so couples can view it together.
The downloadables are offered as both an individual use, personal file size and a standard definition file for use within a small group.
You can purchase the videos here.
Freedom From Busyness
The very first downloadable product I worked on fore LifeWay was Mike Zigarelli's Influencing Like Jesus. Mike is a genuinely nice guy, and I've loved working with him in the few interactions we've had. With that, I'm excited to be able to release his older study, Freedom from Busyness as a downloadable as well.
The five sessions are offered as both an individual use, personal file size and a standard definition file for use within a small group.
You can purchase the videos here.
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from the Facebreaker game - where you can import your face (and, obviously, physique)!
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A while back I added some contact information to my blog page so people could easily get ahold of me. It's my personal opinion that, with the kind of blog I write, to be as transparent as comfortably possible. If people want to get ahold of me, I'd love for them to. I'm open to conversation and I love meeting new people. Through people coming to this blog and through me reading other blogs, I've already gotten to meet some pretty amazing people. Tonight, I got my first random phone call.
I did not get a chance to ask if I could talk about him on the blog, so I'll call him Bruce (not his real name).
Bruce called and quickly introduced himself to me over the phone before launching into his reason for calling: Bruce wanted to know how I, as a Christian, could support Microsoft.
Now, let me first put a bit of context around my response. The most important disclaimer is that, during this conversation and, as such on this bog, I made it very clear that aaronlinne.com is a personal blog and I do not speak in any way, shape or form as a representative of any Southern Baptist entity on this blog. While I have the freedom to occasionally talk about my work or make note of the digital products LifeWay has released, the context of this blog is as digital media practitioner, who happens to be a LifeWay enthusiast, a gaming enthusiast, a comic book enthusiast and, of course, a spiritual matters enthusiast.
Bruce's concern is that he sees a Microsoft as, and I quote, a "cesspool of evil." According to Bruce, Microsoft is the number one proponent of abortion and "gays" in the world. He later clarified that it was actually the Bill & Melinda Gates Foundation that was the number one proponent, but - according to Bruce - Microsoft and the Bill & Melinda Gates Foundation are the same thing.
Instead of supporting the evil that is Microsoft, Bruce - a Linux enthusiast - I, as a Christian, have a moral obligation to use an alternative operating system (specifically, Ubuntu Linux).
My Technical Response
Bruce was quite concerned that I own a Zune, that I attended a Vista launch party, and that I like the Xbox. In his mind, there were alternative MP3 players, that Ubuntu is better than Vista in EVERY way (literally), and that gaming is, well, evil.
When it comes to computing I am, for the most part, platform-agnostic. I choose the best technology for the job, the best software for the tool. I like Final Cut for editing, but use Microsoft Expression Encoder for any encoding. I like Motion for simple lower thirds, but love After Effects for the complex stuff. I like Photoshop and Illustrator for image design, but Like Microsoft Expression Web for webpages. I used OpenOffice in college, but like the advances Office 2007 has made. I'll only code in Microsoft's programming tools because they are so darned perfect for beginners like me.
From a purely technical standpoint, if you a creating content to be utilized by the widest possible range of people, you MUST have a Windows box. At the very least, to test on. It's a must. To ignore at least doing some quality assurance on a Windows box is equivalent to not testing your content for 95% of your audience. It's content-suicide to ignore Windows users.
I thought it was interesting the Bruce suggested that I just run Windows as a virtual machine on a Linux box. Doesn't that defeat the point of "not supporting evil Microsoft" by... well... supporting them?
I appreciate the fanboy support for alternative systems. Like I've previously said on the blog, I used to be quite the Apple fanboy. But there comes a time when you're in the actual business of producing content that you realize that every system has it's strengths and weaknesses. You may not see them in your daily work, but other people use systems differently. Is Vista perfect? No. Is OSX? No. Is Linux? Yes (according to Bruce). Sorry, but that narrow-mindedness just doesn't work in a true business situation.
Linux machines are great for hosting webpages. Unix machines are great for databases. Macs are great for creative productivity and home usage. Windows machines are great for office productivity, gaming and home usage. I appreciate your passion, Bruce... but as someone who currently has a Mac G5, two Vista machines and two PCs with linux distros installed on them (that haven't needed to be turned on since we moved to the new house)... I know how to use the best tool for the job.
My Spiritual Response
So the question remains (even though the majority of our conversation was Bruce explaining to me how/why I should use Linux): what is the moral and spiritual ramifications of using Microsoft tools and - thus - supporting them and their supposed support of immoral activity.
Let me just be upfront and be transparent in my ignorance: I simply do not know how Microsoft invests its money nor how it is they may support immoral activity. When pressed for examples, Bruce said he had articles about the Bill and Melinda Gates Foundation supporting planned parenthood in Africa (a quick Google search pulls up this article on the topic). Here's my problem with Bruce's line of thought on this particular issue: Microsoft is a separate entity to the Bill and Melinda Gates Foundation.
As I tried to seperate the two in the conversation, Bruce adamantly said that "we all know that Microsoft is Bill Gates and Bill Gates is Microsoft." I find this a troubling perspective on an organization, the undermines the lives (and opinions, families, morals and souls) of any organization's employees. I also think that the nearly 90,000 Microsoft employees would disagree with Bruce and suggest that Microsoft is made up of more than just a retired founder.
Irregardless, we're still left with the lingering question: is it morally ok to purchase products or content produced by a company who we've been told support immoral activities (whatever you define as immoral)?
I'm not 100% sure what my opinion on this topic is. In Acts, Paul uses a statue of an unknown god to tell the story of Christ. He doesn't chastise theme for creating the sculpture, but instead utilizes the ways of their culture to tell the story. Are we not allowed to do the same with today's story-telling mediums, of the digital kind? Where this breaks down, of course, is that Paul did not pay the sculptor to chisel out the statue.
I don't know that I have an answer for this particular question. I think that it's ok to have some tension in our spiritual decisions. On the specific topic of Microsoft, I'm as of yet unaware of any intentional "immoral activity." Which leads to another spiritual question: if I'm ignorant of a corporation's wrongdoings, does it absolve me from any personal wrongs in supporting their questionable activity? And, of course, this leads into one more question: what makes a corporation's activities "immoral?" In my MBA courses we would talk extensively about social responsibility of corporations and there are some definitive wrongdoings (breaking the law, killing people, etc etc)... but a corporation's culture can never match all of the opinions of all of its customers (and non-customers who want to critique said company). This will continue to be a topic for me to think about and explore.
Epilogue
In our conversation, I told Bruce that he sounded more like he was angry with me than he was concernedabout me. He agreed: he told me that he was angry at the sin and that we are supposed to hate evil. That Microsoft was evil and that my support of them is evil. At this, my heart broke.
I don't really know what Bruce's intentions were. I found some of his comments on other blogs on the topics of politics, fundamentalism and, of course, linux. Bruce does seem to be passionate and have strong opinions. But so much of his language and posts (and our conversation) seemed fueled by anger, hatred and pride. There is no question to me that he deems himself a better person, more "holy," and wiser than me because he uses the Ubuntu and I use Vista.
Ultimately, in the end, I'm not sure Christ is going to judge me based on what operating system I used to mesh my physical and digital lives. I'm not sure Christ is going to care whether I used Final Cut or Adobe Premiere to edit video to tell His story, the story of LifeWay, or the snippets of my life on YouTube.
What concerns me is how things like this must look to people outside the church. If Christian fight over the morality of operating systems... where is the love there? Where is the grace? If a brother in Christ prayed before calling me and approached me in anger - and he admitted he did both - where does that bring in the holiness and morality Bruce was seeking in choosing the "right" operating system?
Bruce: I appreciate your sincerity in calling me and sharing your passions with me. If you have found a company to be of immoral repute and feel the need to educate and question people's support thereof, I encourage you to do so in a mature, loving manner. But next time let us talk about the spiritual matters and cultural ramifications. Here's to hoping this post did not offend you, nor is of immoral substinance. It was, after all, written using Internet Explorer running on WIndows Vista.
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In my previous post about this year's E3, I mentioned that one of the most enticing things for me when buying a video game is having new experiences. This fall, the Xbox gets a whole facelift, which excites me. The PS3 is getting LittleBigPlanet, the gaming reason I bought a PS3. And then, after all the news from last week is starting to settle down, I discover this gem:
levelHead.
[youtube=http://youtube.com/w/?v=5ks1u0A8xdU]
Now that's a new experience. The concept is so strikingly simple and yet, I am mesmerized. This is simply incredible stuff. It's going to be for the PC, but I could easily picture Sony picking up for the PS3. This seems like the direction they're heading in, and would be a great fit along side Eye of Judgment and artistic like flOw.
Please, someone pick this up and make it available.
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There are four words that any Xbox 360 owner fears may come to visit their system: Red Ring of Death.
I knew the signs that foreshadowed their coming; last weekend while playing Rock Band the Xbox froze. It had never done that before. When I turned it back on, everything seemed to work... but there was no video. No video? Oh, the horrible seed that was planted in my mind. Surely, I had done everything right to stave of this spector of evil.
I tried turning the system off and then back on - and everything worked. Hours of Rock Band were played that day.
Today, while doing the menial task of streaming "Frasier" video the XBox's Media Center Extender function (turning the xbox into, basically, a dvr), it froze again. Same deal. I turned if off. When it came back on, no video. Turn it off, wait a few moments... turn it back on and everything worked just fine.
Ashley's episode of Fraiser was over and she went downstairs to make one of our favorite dishes, which I call "the noodley thing." Basically, noodle and spices and cheese and chicken. So I fire up Rock Band, working on the last leg of the solo drum "hard" gigs.
It froze again. The reality set in. I stared at the Xbox, not wanting to know what would happen. I turned it off. Waited. Turned it on:
The horror of red staring me in the face, taunting me with it's evil electrical glare. Blinking, flashing to get my attention. Like I didn't see you, Red Ring of Death! You, who swoop down from mysterious origins, held at bay by proper air flow! What did I do wrong to deserve you? Your electrical current is stable and even! You rest side ways, surrounded by free air! You should not be here, you vile symbol of death and destruction!
And yet, here you are. I reject you, Red Ring of Death. You will be exorcised from the circuitboard of my faithful 360 by the nice techs who work for your maker. Oh, 1-800-4MYXBOX, your promises of safe passage for my beloved box of virutal worlds must hold steadfast and true!
You were one of the first off the assembly line, turned over to my service even before launch due to the power of HEX168. Fly with the speed of Kazooie, be protected by the guns of Master Chief, and let not your promises of safe return be simply a Fable. Be this not a goodbye, but a new, healthier, less heat-enduced stress beginning!
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I am happy to announce that our first wave of BlueFishTV videos are now available for purchase through LifeWay.com!
The student publishing area of LifeWay have partnered with BlueFishTV to make applicable videos available to purchase from LifeWay for use with our upcoming KNOWN materials. These videos are standard definition and WMV file format. You can view the current selection here.
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Pardon the geekiness of the post, but... if you know me then you know that as far as my hobbies go they are wrapped up in video games and comic books. So, for me, E3 is one of the most important "entertainment" events of the year for me. Basically, it's the week where all the big publishers trot out their upcoming releases for the remainder of the year and a little beyond.
The biggest news usually always comes out of the big three press conferences: Microsoft, Nintendo and Sony. The nature of the video game marketplace is very competitive, with people investing their time and money into usually one system or another and wanting their chosen system to have the best showing and "win." However, since my dad was a 'gamer' before there ever was the term 'gamer,' we've usually always had all the systems in any given generation (Atari and Intellivision, Sega Master System and NES, etc etc).
Now that I'm older anad on my own, well... that hasn't changed. I won the 360 through a contest, the Wii was bought on day one, and we got a PS3 because it was the cheapest blu-ray player... and anticipation of LittleBigPlanet. So, for me, seeing what was presented at the press conferences basically sets up what I'm going to be playing for the next 6-8 months or so.
Microsoft
Microsoft's Xbox Press Conference was, imho, the 'winner' this year. For me, the most important part of gaming is having new experiences. I've literally been gaming my whole life, so innovation is important. This fall, Microsoft is recreating the Xbox software, changing the dashboard and adding new features. What's the real innovation?
Xbox Primetime
Appearantly, there's going to be set gaming times where people can come together to play a game show like 1vs100. The idea is that one person will get picked to actually be the contestant... and actually win stuff for real. Instead of just watching 1vs100, you literally get to be a part of the mob. Color me impressed. Basically, Microsoft just created an entirely new genre of games, and redefined what we will come to call "episodic gaming."
What else did the announce to take up my time? Fable 2 is going to rock my world. In this game, everything effects everything. You can buy any house, save - or kill - any character, etc etc. Viva Pinata 2 will likely do a repeat of 2006 and manage to literally steal 3 full days of my life. They also announced "You're in the Movies" which seems... interesting. Basically, you play mini-games with the camera, and then the game pulls out the video of you playing the game and makes a movie out of it. Could be a blast... could be a bomb. I'm interested enough that I'll give it a look... if I can buy it w/o buying another camera.
Nintendo
Oh, Nintendo. How you wound me. I bought the Wii with such high expectations. I dreamt of wonderful gaming, new experiences and pure, unadulterated fun. You delivered akward gameplay and Dreamcast/Gamecube graphics. Zelda was fun. Thanks for that.
So this year, I had high hopes. The Wii has been around for awhile. Animal Crossing was due to be revealed, and surely they had some suprises. And then... you bombed. You failed. It was almost embarrassing.
Wii Sports 2 was announced, with a new add-on to the controller that makes it do what the Wii should have always done: let you have sword fights. This does look good... but doesn't come out until the Spring. And you've burned me enough already... so you'll need more than swordfighting in Wii Sports 2 to interst me. (I say that now... but c'mon. It's sword fighting. I'm buying it.)
Animal Crossing for the Wii is starting to show the limitations of the Wii. Their online service is just way too lackluster. It's almost painful, guys. No central server, only 4 (i think) people in a town at a time. And you need to let me do more than go fishing with my friends.
Sigh. That's it for the highlights that interested me. You guys fumbled big time.
Sony
Sony had a very strong showing this year. Resistance 2 almost has me more interested than Gears of War 2 (for the Xbox) does... I'll only be buying on this fall. I might actually have to take reviews into consideration.
LittleBigPlanet is, hands down, the gaming reason I bought a PS3. They used it in the conference to show off their numbers and data. I cannot wait until the first time I get to make a presentation at work on "interactive media" and end up using LittleBigPlanet to do it.
Sony also showed a preview of what could have made them win the show for me... but they didn't announce any kind of release for it. DC Universe Online is going to pick up where Microsoft fumbled (they cancelled their Marvel online game). It's going to steal my life when it comes out. Jim Lee on stage sealed the deal for me. DC Universe, by itself, could make Sony the winner at next year's E3.
So... I now get to sort out what I will be playing the next few months (outside of Rock Band 2). It looks like Microsoft will be getting the most of my time and money, with Sony coming in strong second. Nintendo? Step up your game, please. I want to like you again.
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My buddy Kris and I have played Rock Band far too much. Last night, I purchased the Pixies Doolittle album for it (mmm... such good music!). While joyously reliving my teen years through the album, we were jamming out to one of the tracks, "Silver," when we decided to try it on expert (we usually play on hard, with the occasional expert setting).
'Silver,' on Rock Band, on Expert, on the drums, is quite possibly one of the easiest songs in the game. And, for my efforts, I got 100% on the song. And the first 100% you get on expert comes with a little chime:
Oh, the torn emotions! On one hand I was estatic because it's an achievement I've been working hard for, furthering my drumming skills since we got the game. But... I feel like it's a hollow victory. I didn't get the achievement from doing the hard work that it suggests! I will always feel empty with these 10 pts, because it feels like I should have done more to earn them. Alas, alas.
(But I have to admit... it feels good to have unlocked it, within the confines and rules of acquisition. So if you're fed up and need to unlock this achievement... go buy Silver. You, too, will earn the hollow victory that will now plagues my conscience.)
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A while back, Ashley and I got the pleasure of meeting John Porcaro, Director of Marketing for the XBOX 360. It was the first time I got to meeting someone whose blog I followed before ever knowing them (I'm still waiting to cross paths with Scoble and Penelope, two of my other unofficial career advisers.). While John is the curator of the GamerScoreBlog, he also has his own marketing blog, which is how I originally found him. He slacked off for about a year but - suddenly - has come back to the blogging world (welcome back, John)!
Waaaaaaay back when... a looooong time ago, John posted this about writing employee reviews. The post is tailored to the way Microsoft does their employee reviews, but there is a lot that you can gleam from it regarding how to act at work.
Four years later, he returns to the concept.
Go read those posts, then continue on...
What I really like about John's suggestions is that they are practical and relational. It's easy to get caught up in the fear of a career going badly, so we end up trying to be mediocre. A few of his thoughts that I'd like to expand upon:
Sometimes Mistakes Can be the Best Thing: This is so true. Mistakes happen; we're human. But what makes a great employee is one who can recover from a mistake. If we mess up and decide to just drop everything... then we come out looking bad. Mistakes are opportunities.
Doing your job really well will make you mediocre: Yes, yes, yes. To pull a quote from the post:
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You were hired to do a job. You’re being paid to deliver results that are worth a lot of money to the company. Your reward for doing everything you committed is collecting your paycheck.Yes! Look - I, of course, love the idea of incentives and bonuses. And, if you bring in way beyond the expected value to the company, I think a nice bonus is great encouragement. But, ultimately, we are NOT entitled to a paycheck. We have to work for it. If I aimed to just do my job really well, I wouldn't have nearly the amount of fun that I get to do. Open Access isn't in my job decription, neither are the LifeWay Conversations. But going that extra mile means I get to have so much more fun and - in the process - acquire the skills needed for where I want my career to take me. Make It About You: This is one that I struggle with, especially in light of the culture where I work. We're all too humble. It's awkward trying to say, "Hey! Look what I did!" It's looked down upon, and intentions are questioned. But... it's important to your career. The key is finding a balance. I hope my employers continue to give me the grace to figure that balance out. Thankfully, I work for great managers who often point out the good that I do to me, not the other way around. It's a luxury (note to other managers in the world: your employees will love you if you come to them to tell them how awesome they are. It's honoring, humbling, and will make your employees work even harder to be great). Be visible: again, a potentially awkward one. Here's my take on it: if I have free time in my schedule, I ask for more work. This is how I've gotten to attempt and e-Bay Store, ran usability tests, got on the Open Access team, and am now working on a product proposal for something that I think will go through (amongst other various tasks). If you have free time in your day, don't just chill and surf. Enhance your skills and further your career. Oh, and sit near the front at important meetings. and the last one to point out on here (seriously, go read his posts... he's got other good points and speaks with much more authority than I do) is the one that will best help manage your career. Ask for the promotion before the interview: Wild concept, eh? Think about the reality of employment... there are budgets to consider, work flows to manage, and daily meetings to go through. If you're a good employee, your manager isn't going to want to see you move on... they want you to keep working for them. So... you might have to nudge a bit that you're ready to venture upward. What's great about this is, almost always, the manager isn't going to have an open position to magically put you in. Instead, you might get more responsibilty given, to try and test you out. More responsibility for no increase in pay? Yes! That's OK. That's how things work. How else are you going to get that valuable experience? Thinking about your career is a must. You can't just expect to be a superstar employee that HR will magically want to promote; you have to work towards it. One of my favorite past times right now is looking at random job postings. Not because I want a new job, but because I'm trying to see what are qualifications and experience that I'll need for the next steps in my career. If I can manage to bring in some of those qualifications into my current role... then I'll be better prepared for the next job. The only thing worse than never getting promoted is getting promoted to a job you can't handle.
My second article for Collide Magazine, Stop Throwing Sheep, is now available online at their website. The article is about the Facebook applicatins that have been created by various churches. Through the article I got to interview Scott Miller of Watermark Community Church to talk about their JoinTheJourney program and Bobby Gruenewald at LifeChurch.tv about how they utilize Facebook. Check it out!
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In the last video about KNOWN, I got to talk with Scott and Jeff about the general student strategy for KNOWN. This time I got to sit down with Rick Prall - the editor - and Mike Wakefield - the product manager. Rick and Mike did a great job of introducing me not only to the KNOWN product, but all of the history, research, and testing that went into the product.
This was my own personal first look at the KNOWN materials and I think you'll hear in my reactions how impressed I am with it. The student team has made some great choices and have developed a truly creative piece that fits with student culture that's out there right now. It really is unlike anything LifeWay has done before and anything else I'm seeing in the student realm.
What I love about the KNOWN team is that they aren't afraid to take risks. It's a small thing, but even moving away from a quarterly student book to a monthly one is a huge change for us. And once you open the book, it's appearant that these guys really nailed it on what a student learner piece should look like.
[vimeo 1233040]
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So tonight, Ashley and I watched Across the Universe, the Beatles musical. The movie was - literally - trippy, and the music was simply astounding. As it should be; it is the Beatles, after all.
As I was watching the movie, I recognized most of the music but there were some songs that I hadn't heard before (I really loved "Dear Prudence" and "Happiness is a Warm Gun," both of which were new to me). Here's the probelm with the Beatles, though: they aren't accessible to me.
While watching the movie I thought, "man, I need to download their music" since I have a Zune Pass and can download whatever I want. But it's not there. Amazon MP3? Nope. iTunes? Not there either.
The only way to get the Beatles music is via CDs. And I don't buy CDs.
It's not that I couldn't go out and buy a CD... obviously that's humanly possible. I just... don't. I don't want the cluttler. I don't want to have to keep up with a disc. I don't want to be bothered to go to the store. I don't want to have to buy a whole album if I only want a few songs. It's just not how I consume my music anymore.
So here I am, a willing customer. I want to listen to the Beatles and would love to get to put their stuff on my computer, and let their art entertain me. But - because I'm spoiled with the convience of doing everything digitally - it's not going to happen until someone convinces them to put it out there.
I jsut don't understand why it's not out there? In today's fast moving marketplace, why would a band so integral to the shape of today's music not want to be involved in today's marketplace? Why silo your work to an old media type that people would be fighting over to be able to distribute for you? Seriously... it's not that hard to publish content online.
Ah well. It's a shame that the Beatles don't want me to listen to their music. Instead, I just got the Across the Universe soundtrack, and it's pleasing to my ears.
When you decide to play nice, Beatles, I'll be waiting.
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Whenever I begin a new role in life, I seek to set some milestones for myself. In my current role, I recogonized some immediate needs (exceeding revenue expectations, improving the quality and diversity of the product), but also ancillary tasks I wanted to complete. One of those was to bring our customers into the walls of LifeWay to see the personalities and passions of the incredible people that I get to work with. So far, over 20,000 people have viewed the various LifeWay Conversations strewn about LifeWay.com (and collected right here for my blog readers).
I'm proud to say that LifeWay has had the foresight to offer a product that's based on this very concept: to not only give an open look at how LifeWay crafts its resources, but to give the customers a chance to contribute as well. This project is called Open Access.
Last week, I got to see the fulfillment of my dream to help bring people into the walls of LifeWay. Somehow, the team decided that it was okay for me to shoot one of our meetings. The entire team approved the idea.
I know... it's a strange thing for me to be so excited about. But I love the fact that we can be open enough with our business that we're able to give people a glimpse into what it's like to work here. Sure, it may be a boring video and you might get dizzy with my movements (the filming was just me and a handheld... we've got to look at a better way to film in the future), but it's raw with real people doing real work and making real decisions.
You can view the video here.
I think it would be great to see other corporations have the boldness to pull back the curtain a bit and give a glimpse into their corporate culture and processes. Being able to do things like this makes me honored to be an employee here at LifeWay.
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In this Open Access video, Dale McKleskey talks about the importance of choosing the right title for a product, and some of the processes that we go through to do so. Dale not only hits on the Open Access project's study, Going Beyond, but also some of LifeWay's past studies by Beth Moore.
[kyte.tv appKey=MarbachViewerEmbedded&embedId=47244421&uri=channels/30228/156826]
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We've officially launched the VBS 2008 Outrigger Island videos for download! These are actually quite the deal, as we've chosen to bundle the videos together. Whereas most of our standard definition videos run at $5.99, these bundles are only $8.99. If you're doing a children's ministry, the worship songs set is a great way to get some videos to use during your worship services and playback in MediaShout (or your presentation software of choice).
The Outrigger Island videos come in three bundles: Worship Songs, Missions Videos and Drama videos.
You can check out the bundles here.
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And.... we're back! After a brief hiatus in order to get out processes sorted out, we've begun to push out digital download content to LifeWay.com again. I'm happy to say that the first out of the gate this go around is the Threads study, Tough Sayings of Jesus by Michael Kelley.
For the downloadable resources, literally the entire study is available either as a complete bundle, as individual sessions, or as just the videos (in my humble opinion, the Captive
video from this series is one of the short video segments to come out of LifeWay). Each session contains a lot:
1) The Leader Guide PDF
2) The Member Book PDF
3) The Corresponding Conversation-Stater Video
4) Audio Teaching Help from Michael Kelley
5) Tough Saying Poster PDF & email banner JPG
6) Sample of Tough Sayings 2
The Threads team have reallyl gone all out to make this a complete digital offering. Also available today is the "More Than Stats" video from Get Uncomfortable and the previously unreleased "Hear" video.
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